eBook downloads, eBook resources & eBook authors
Presenting the fourth edition of this popular, accesible introduction to the practical aspects of health promotion. Fully revised and updated to reflect recent developments in health promotion! Addresses what affects health and the agencies involved with it, as well as health promotion and how it is planned, managed and evaluated. Features case studies, practical exercises, quizzes, and questionnaires.
Promoting Health: A Practical Guide continues to offer health promotion workers with an essential guide to day-to-day planning and service delivery in a variety of different areas of practice. Describes the international and national strategies and movements that have emerged to reduce inequalities in health Examines the concept of need and provides tools to assist in the identification of health promotion needs Contains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning Describes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice Shows how to ensure that health promotion work contributes to local and national strategies Looks at the concept of ‘value for money’ via learning ways of thinking based in health economics Shows how to develop key skills that include information management, report writing, time management, project management, and change management Looks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships Provides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television Will reflects recent changes to the structure and organisation of the NHS To include national standards for work in health promotion and public health Discusses the latest research on the comparative effectiveness of different approaches to health promotion Refers to the effectiveness of novel techniques, including the use of Social Media via Twitter and YouTube.
A best-seller since 1985, this 5th edition has been fully revised and updated. It takes account of developments in the new millennium such as revised national strategies for health in the UK, the modernisation of the National Health Service, and the advent of national programmes to tackle the root causes of inequalities in health. It features recent innovations such as the emergence of a multi-disciplinary public health workforce, new research on the comparative effectiveness of different approaches to health promotion, and the impact of information and communication technology. Other new features include a glossary of jargon commonly used in public health and health promotion, and website addresses for further information.
This title is now out of print. A new version with e-book is available under ISBN 9780702044564. Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century. Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities. The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation. Includes promotion of healthier living, working with communities and effective communication Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies Accessible writing style – makes it easy to learn and remember Case studies bring theory to life Practice points help readers structure study Latest evidence on the response to the COVID-19 pandemic – a permeating theme throughout the book All policy sections updated to reflect current policy frameworks and agendas New health data plus recent research on the comparative effectiveness of different approaches to health promotion and public health practice All case studies replaced with current scenarios; more global examples of public health and health promotion action Fully updated references and practice examples
Abstract: This easy-to-read health education guide is designed to be used as a basic, comprehensive text, as a self-teaching aid, and as a source of materials and ideas for group teaching by course tutors. Concepts of assessing health education needs, setting priorities and planning programs are also discussed. Thirty-eight exercises, quizzes and study questions, numerous case-studies and cartoons are included.
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century. Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities. The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation. Includes promotion of healthier living, working with communities and effective communication Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies Accessible writing style - makes it easy to learn and remember Case studies bring theory to life Practice points help readers structure study Latest evidence on the response to the COVID-19 pandemic - a permeating theme throughout the book All policy sections updated to reflect current policy frameworks and agendas New health data plus recent research on the comparative effectiveness of different approaches to health promotion and public health practice All case studies replaced with current scenarios; more global examples of public health and health promotion action Fully updated references and practice examples
“b>"This book should become a key textbook of choice for a wide range of health care professionals and students. It encourages autonomous learning and helps develop critical analytical skills ... Each chapter follows a logical progression using key objectives which relate to a range of activities and up to date evidenced based sources of information. The range of depth and breadth of material is contemporary and as such should meet the academic, managerial and clinical background of the reader." Helen Matthews, Senior Lecturer in Health and Community Care, University of West London, UK "This text represents a useful, well-pitched contribution .... The book is densely packed but skilfully written to feel comfortable for the reader; challenging in places but never to the extent to discourage engagement." Jane Thomas, Acting Head of College of Human and Health Sciences, Swansea University, UK Do you have difficulties deciding which health promotion activities facilitate behavioural change? This accessible book focuses on the practical activity of health promotion and shows students and practitioners how to actually apply health promotion in practice. The book uses case scenarios to explore how health promotion activities can empower individuals to make decisions that change their health related behaviour. This book explores the role of health promotion and explores a number of practical approaches, such as developing client's self-awareness and skills, working with groups and communities and social marketing and the mass media. The book includes: Learning outcomes, think points and implications for practice, giving readers guidance on engaging with health promotion Multi-setting case studies including schools, prisons and the local community Activities to develop self-awareness, self-esteem, assertiveness, empowerment, communication and life skills A Guide to Practical Health Promotion is suitable for allied health professionals, nurses and students involved in health promotion practice and will help you to build confidence in your health promotion skills.
The second edition of this popular introductory textbook has been fully revised to provide a totally up-to-date guide to the practical aspects of promoting health. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place, and the various tools they might employ. The book offers accessible and comprehensive coverage of all the key topics in contemporary health promotion, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, using the media and digital technologies, advocacy, and planning and management. As well as incorporating the most recent government policies and initiatives in public health, the new edition draws on the very latest literature and statistics. In particular, there is new and expanded material on issues such as: community initiatives and social capital; novel resources offered by digital technologies; health literacy; health in the media; stress in the workplace, and much more. Throughout the text there are activities to develop students’ understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives, and key terms highlighted in the text are clearly explained. Carefully chosen figures and photographs enliven and reinforce the text, while a well-designed website (www.politybooks.com/healthpromotion) offers up-to-date online resources to test and extend students’ learning. The new edition of Practical Health Promotion will continue to be the ideal and indispensable practical guide to health promotion for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting positive change.
