Personal Brand Creation in the Digital Age

2018-03-20
Personal Brand Creation in the Digital Age

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  • Author: Mateusz Grzesiak
  • Publisher: Springer
  • ISBN: 3319696971
  • Category : Business & Economics
  • Languages : en
  • Pages : 185

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

PERSONAL BRANDING IN THE DIGITAL AGE

2017
PERSONAL BRANDING IN THE DIGITAL AGE

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  • Author:
  • Publisher:
  • ISBN: 9781999925918
  • Category :
  • Languages : en
  • Pages :

Digital You

2019-10-01
Digital You

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  • Author: William Arruda
  • Publisher: Association for Talent Development
  • ISBN: 1949036766
  • Category : Business & Economics
  • Languages : en
  • Pages : 248

What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

Debates for the Digital Age [2 volumes]

2015-11-23
Debates for the Digital Age [2 volumes]

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  • Author: Danielle Sarver Coombs
  • Publisher: Bloomsbury Publishing USA
  • ISBN:
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 528

By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.

Marketing Communications and Brand Development in Emerging Economies Volume I

2022-05-04
Marketing Communications and Brand Development in Emerging Economies Volume I

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  • Author: Ogechi Adeola
  • Publisher: Springer Nature
  • ISBN: 3030886786
  • Category : Business & Economics
  • Languages : en
  • Pages : 322

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.

Digital Age: Chances, Challenges and Future

2019-07-27
Digital Age: Chances, Challenges and Future

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  • Author: Svetlana Igorevna Ashmarina
  • Publisher: Springer
  • ISBN: 3030270157
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 641

This proceedings book presents the outcomes of the VII International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opportunities”, which took place in Samara, Russian Federation, on April 26–27, 2019. Organized by the Samara State University of Economics, the conference chiefly focused on digital economy issues, such as theoretical preconditions for the development of economic systems in the digital age and specific practical issues related to real-world business practice. Consisting of six chapters corresponding to the thematic areas of the conference, and written by scientists and practitioners from different regions of Russia, Kazakhstan, the Czech Republic and Germany, the book offers answers to the most pressing questions for today’s business community: - How is our world changing under the influence of digital technology? - Is sustainable economic development a myth or reality in the context of digitalization? - What threats and opportunities does digitalization bring? - What are realities and prospects of digitalization in the context of business practice? - How do we create a digital infrastructure for the economy? - How should the legal environment of the economy be transformed in the context of digitalization? The conclusions and recommendations presented are not recipes for solving the existing economic problems, but instead are intended for use in further research on transformation processes in the economy and in the development of state economic policies in various countries and regions.

Personal Branding

2022-09-22
Personal Branding

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  • Author: Ibrahim Mustapha
  • Publisher: Independently Published
  • ISBN:
  • Category :
  • Languages : en
  • Pages : 0

Are you looking to build your personal brand in the digital age? Personal branding is one of the most crucial aspects of business, especially in today's fast-paced world. How do you stand out from the crowd? How do you make sure your personal brand is consistent with your professional image and personal values? How do you ensure that your personal brand is authentic, engaging, and unique? This book will walk you through all aspects of building and maintaining a powerful personal brand. From crafting your elevator pitch and social media strategy to developing a visual identity that reflects who you are as an individual, this book will give you the tools and strategies necessary to create and maintain a winning personal brand that helps boost sales, attract investors and collaborators, achieve success in your professional life, and more.

CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation

2023-06-28
CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation

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  • Author: Dr B.Bharathi
  • Publisher: Blue Rose Publishers
  • ISBN:
  • Category : Education
  • Languages : en
  • Pages : 108

"Crafting Digital Self: Navigating Online Identity and Self-Presentation" is a comprehensive and practical guidebook that offers readers invaluable insights into the complexities of online identity in today's digital age. With the proliferation of social media and online platforms, the book recognizes the importance of understanding and consciously crafting our digital selves. The book begins by exploring the concept of digital identity, tracing its evolution and highlighting its significance in contemporary society. It emphasizes the role of online identity in shaping personal and professional relationships, and the potential impact it can have on one's overall well-being. It provides readers with a range of strategies and techniques for intentionally shaping and presenting an authentic online persona. It addresses crucial topics such as privacy, security, and ethical considerations, helping readers make informed decisions about their online presence. The book goes beyond mere self-presentation, diving into the intricacies of various social media platforms. It offers practical tips on how to effectively engage with others, maintain digital etiquette, and navigate the potential pitfalls and challenges of online interactions.

BRANDFLUENZERS : PERSONAL BRANDING MASTERY IN DIGITAL ERA

2024-03-17
BRANDFLUENZERS : PERSONAL BRANDING MASTERY IN DIGITAL ERA

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  • Author: Nirav Chahwala
  • Publisher: Nirav Chahwala
  • ISBN:
  • Category : Computers
  • Languages : en
  • Pages : 36

This book equips readers with the tools to craft a powerful personal brand in today's digital world. It highlights the importance of personal branding for career and business success, emphasizing storytelling and self-reflection to build a compelling brand narrative. The book explores the digital landscape, analyzing major platforms, social media's impact, and emerging trends. It delves into the art of creating a visually appealing online presence and curating a cohesive identity across platforms. Strategies for fostering meaningful relationships and building a loyal online community are explored, along with content creation techniques aligned with branding goals. Readers will learn how to tailor content and engagement for different social media platforms while maintaining a unified brand message. The book showcases successful influencers' journeys, offering valuable lessons on authenticity, resilience, and adaptation. It also guides readers on establishing themselves as industry experts through thought leadership and provides real-world examples. Understanding SEO and navigating platform algorithms are covered, along with methods for measuring personal branding effectiveness through key performance indicators (KPIs). Finally, the book emphasizes the continuous nature of personal branding and the importance of ongoing refinement.

Personal Branding in the Digital Age

2017-11-26
Personal Branding in the Digital Age

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  • Author: Francine Beleyi
  • Publisher:
  • ISBN: 9781999925901
  • Category :
  • Languages : en
  • Pages :

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.