One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

2012-11-02

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Author: Stephen Key
Publisher: McGraw Hill Professional
ISBN: 007180045X
Category : Business & Economics
Languages : en
Pages : 256

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea Stephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding. Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off the ground and into the black. Case-studies of his most successful students and other innovators further underscore “key” principles from the book, while strategies for testing, protecting, and marketing a product make it easier than ever for you to follow achieve your business and life dreams. Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. The course he teaches has attracted more than ten thousand students around the world.

One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

2011-03-11

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Author: Stephen Key
Publisher: McGraw Hill Professional
ISBN: 0071761284
Category : Business & Economics
Languages : en
Pages : 257

Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

2015-10-06

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Author: Stephen Key
Publisher: McGraw Hill Professional
ISBN: 125958478X
Category : Business & Economics
Languages : en
Pages : 288

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.

Licensing Ideas Using LinkedIn

2020-09-25

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Author: Benjamin Harrison, MD Facep
Publisher:
ISBN:
Category :
Languages : en
Pages : 258

Do you have great ideas, but don't know how to get them to the right people at open innovation companies so you can license you inventions? Start using LinkedIn(R), the professional networking platform with nearly 700 million members, but you have to use it the right way. LinkedIn(R) has fundamentally changed the game for inventors, product developers, entrepreneurs, and anyone with an idea. Now creative people can identify, research, and get in touch with the right employees at the right companies within a matter of seconds, anytime and anywhere, day or night. Never waste your time hunting down a marketing manager's phone number again! In fact, by using LinkedIn(R), you can license your idea for a new product without making a single cold call. But, there's a right way and a wrong way to use this unbelievably powerful tool. This book will teach you how to present yourself as the kind of professional open innovation companies want to work with, and not an amateur. Let Stephen Key, the world's leading expert on licensing inventions, and LinkedIn(R) licensing expert Benjamin Harrison, creator of SmartPitch, show you how to take advantage of this uniquely awesome opportunity. What you will learn... - How to Use LinkedIn(R) to find companies looking for product ideas - How to Build your network of inventing industry leaders. - How to Pitch your product professionally. - How to Answer questions from potential licensees. - How to Work towards a licensing agreement. - How to Reach out to potential licensees anytime and anywhere! Also included: - 15 Pitching Scripts - Non-Disclosure Agreements - - Licensing agreement - Sell sheet examples - About the authors Stephen Key is a lifelong entrepreneur and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador. Stephen achieved repeat success as an independent product developer, including licensing over 20 products and winning 15 industry awards. He is the inventor on over 20 patents. Read his articles online for Forbes, Inc., and Entrepreneur and watch him on inventRightTV. Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. He has been featured in publications ranging from No Treble and Vintage Guitar Magazine to Entrepreneur and Inc. His SmartPitch program has helped hundreds of product developers successfully get their ideas into companies of all sizes using methods he invented and perfected.

Become a Professional Inventor

2020-01-15

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Author: Stephen Key
Publisher:
ISBN: 9781653786251
Category :
Languages : en
Pages : 488

You have decided the job of your dreams is to be able to share your creativity with the world while creating a nice income. You long to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for over 30 years and has provided the roadmap for others in his best-selling book about licensing inventions, One Simple Idea. One Simple Idea has helped thousands license their product ideas. Stephen has reinvented the inventing process. Forget the patents, forget the prototypes, forget starting a business. Sell the benefit first instead! Today it's all about selling first and selling fast. His roadmap for licensing success is now being taught in major universities. Become a Professional Inventor is the follow-up to One Simple Idea because people are now asking... I love being creative and I want to do this for the rest of my life, how can I become a full-time professional inventor? How can I go from amateur to professional full-time inventor? What industries create the largest revenue? What is the best way to work with these companies so I build a successful long-term relationship? How can I license even more products ideas? Why aren't companies getting back to me? How do I get the highest royalty rate? Why are my product ideas getting rejected? What type of protection do I actually need? What is the best way to submit my product ideas? How can I tell if a company is truly inventor friendly? How do I use non-disclosure agreements? How do I license ideas without any intellectual property? How do I negotiate a licensing agreement to make sure I get paid regardless of intellectual property? For the first time ever, Stephen has uncovered the consumer product licensing industry from the inside. He has interviewed 28 leading experts across 17 different industries, as well as professional inventors, to share their knowledge with you -- so you too can now become a full-time professional inventor. Here are a few industries included in this book: Kitchen Hardware Automotive As Seen On TV Pet Dental Hospitality Toy and Game Cannabis Novelty Gift Health and Beauty and more! Stephen peels back the curtain to give you an insider's guide to how companies evaluate your product submissions so you can become a professional inventor. Also included: Sample Sell Sheets Sample Non-Disclosure Agreements Sample Term Sheets Sample Licensing Agreement Sample Calling Scripts Sample LinkedIn Contact Scripts

One Simple Idea

2016

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Author: Stephen Key
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 259

Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits. --Publisher's description.

Click Millionaires

2012

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Author: Scott C. Fox
Publisher: Amacom
ISBN: 0814431917
Category : Business & Economics
Languages : en
Pages : 289

Because its time to upgrade your life.

The Referral Engine

2012-09-25

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Author: John Jantsch
Publisher: Penguin
ISBN: 1591844428
Category : Business & Economics
Languages : en
Pages : 258

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

How to License Your Million Dollar Idea

2011-08-30

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Author: Harvey Reese
Publisher: John Wiley & Sons
ISBN: 1118022424
Category : Business & Economics
Languages : en
Pages : 240

The classic guide to cashing in on your million-dollar idea Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done. You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas. Explains how to protect your new idea with or without patents and copyrights Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a "yes" Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.

Shark Tank Jump Start Your Business

2013-11-05

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Author: Michael Parrish DuDell
Publisher: Disney Electronic Content
ISBN: 1401306209
Category : Business & Economics
Languages : en
Pages : 304

From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.