One Plus One Equals Three

One Plus One Equals Three

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  • Author: Dave Trott
  • Publisher: Pan Macmillan
  • ISBN: 1447283864
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.


Principia Mathematica

Principia Mathematica

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  • Author: Alfred North Whitehead
  • Publisher:
  • ISBN:
  • Category : Logic, Symbolic and mathematical
  • Languages : en
  • Pages : 688


One Plus One Equals One

One Plus One Equals One

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  • Author: John Archibald
  • Publisher: OUP Oxford
  • ISBN: 0191636282
  • Category : Science
  • Languages : en
  • Pages : 288

We are in the midst of a revolution. It is a scientific revolution built upon the tools of molecular biology, with which we probe and prod the living world in ways unimaginable a few decades ago. Need to track a bacterium at the root of a hospital outbreak? No problem: the offending germ's complete genetic profile can be obtained in 24 hours. We insert human DNA into E. coli bacteria to produce our insulin. It is natural to look at biotechnology in the 21st century with a mix of wonder and fear. But biotechnology is not as 'unnatural' as one might think. All living organisms use the same molecular processes to replicate their genetic material and the same basic code to 'read' their genes. The similarities can be seen in their DNA. Here, John Archibald shows how evolution has been 'plugging-and-playing' with the subcellular components of life from the very beginning and continues to do so today. For evidence, we need look no further than the inner workings of our own cells. Molecular biology has allowed us to gaze back more than three billion years, revealing the microbial mergers and acquisitions that underpin the development of complex life. One Plus One Equals One tells the story of how we have come to this realization and its implications.


Creative Mischief

Creative Mischief

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  • Author: Dave Trott
  • Publisher:
  • ISBN: 9780956435705
  • Category : Advertising
  • Languages : en
  • Pages : 196


One Plus One Equals Blue

One Plus One Equals Blue

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  • Author: Mary Jane Auch
  • Publisher: Macmillan
  • ISBN: 0805094059
  • Category : Juvenile Fiction
  • Languages : en
  • Pages : 274

Branded the class loser, 12-year-old Basil reluctantly becomes friends with a bossy new girl who, like Basil, has synesthesia and who comes to Basil's aid when his estranged mother comes back into his life, turning his world upside down.


In the Lake of the Woods

In the Lake of the Woods

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  • Author: Tim O'Brien
  • Publisher: Houghton Mifflin Harcourt
  • ISBN: 0547527047
  • Category : Fiction
  • Languages : en
  • Pages : 301

A politician’s past war crimes are revealed in this psychologically haunting novel by the National Book Award–winning author of The Things They Carried. Vietnam veteran John Wade is running for senate when long-hidden secrets about his involvement in wartime atrocities come to light. But the loss of his political fortunes is only the beginning of John’s downfall. A retreat with his wife, Kathy, to a lakeside cabin in northern Minnesota only exacerbates the tensions rising between them. Then, within days of their arrival, Kathy mysteriously vanishes into the watery wilderness. When a police search fails to locate her, suspicion falls on the disgraced politician with a violent past. But when John himself disappears, the questions mount—with no answers in sight. In this contemplative thriller, acclaimed author Tim O’Brien examines America’s legacy of violence and warfare and its lasting impact both at home and abroad.


Predatory Thinking

Predatory Thinking

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  • Author: Dave Trott
  • Publisher: Pan Macmillan
  • ISBN: 1447248392
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.


One Plus One

One Plus One

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  • Author: Jojo Moyes
  • Publisher: Alfred Music Publishing
  • ISBN:
  • Category :
  • Languages : en
  • Pages : 14

Suppose your life sucks. Your husband has done a vanishing act, your stepson is being bullied and your daughter has a once in a lifetime opportunity - that you can't afford to pay for. So imagine you found and kept some money that didn't belong to you, knowing it would pay for your daughter's happiness. But how do you cope with the shame? Especially when the man you've lied to decides to help you out in your hour of need. Jess is in hell - Ed has saved her family - but is their happiness worth a lifetime's soul-searching? 2014.


One Plus One Equals Ten

One Plus One Equals Ten

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  • Author: Janice Love (R.)
  • Publisher:
  • ISBN: 9780615695389
  • Category : Stepfamilies
  • Languages : en
  • Pages : 240

A divorced, mother of two, Janice had tossed aside her ideas of marital bliss and become content with being on her own . . . that was until her also recently divorced pastor made it his mission to take her as his new bride. Falling in love with Rev. Bobby Love was easy, but no one prepared the couple for what came after saying, "I do," when blending two homes equated to a stepfamily of ten!With honesty, humor, and compassion, Janice R. Love recounts her experiences as a mom, stepmom, and pastor's wife in One Plus One Equals Ten: A First Lady's Survival Guide for Stepmoms. Tackling tough questions, One Plus One Equals Ten offers real life examples, faith-based inspiration, and practical tips and strategies for both new and struggling stepparents. If you are thinking about dating or planning to marry someone with children, or have already married and are having difficulty adjusting to "living-in-step," this book is for you! Includes Useful Tips and Resources:* Certified Stepfamily Coach and experience-based suggestions and strategies* Relevant and inspiring Bible verses * Over a dozen recommended references for stepparents * Additional pages for journaling and notes* And much, much more!


One, Two, Three

One, Two, Three

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  • Author: David Berlinski
  • Publisher: Vintage
  • ISBN: 1400079101
  • Category : Mathematics
  • Languages : en
  • Pages : 225

The acclaimed author of A Tour of the Calculus and The Infinite Ascent offers an enlightening and enthralling tour of the basics of mathematics, and reveals a world of fascination in fundamental mathematical ideas. One, Two, Three is David Berlinski’s captivating exploration of the foundation of mathematics, its fundamental ideas, and why they matter. By unraveling the complex answers to these most elementary questions—What is a number? How do addition, subtraction, and other functions actually work? What are geometry and logic?—Berlinski reveals the intricacy behind their seemingly simple exteriors. Peppered with enlightening historical anecdotes and asides on some of history’s most fascinating mathematicians, One, Two, Three, revels in the beauty of numbers as Berlinski shows us how and why these often slippery concepts are as essential to the field of mathematics as to who we are.