Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

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  • Author: Y. Wang
  • Publisher: Springer
  • ISBN: 023028860X
  • Category : Business & Economics
  • Languages : en
  • Pages : 261

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.


Competitiveness of Chinese Firms

Competitiveness of Chinese Firms

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  • Author: R. Li-Hua
  • Publisher: Springer
  • ISBN: 113730930X
  • Category : Social Science
  • Languages : en
  • Pages : 120

This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation. The Chinese vanguard companies have been excellent in identifying strategic position and appropriately making strategic decisions, and effectively making strategy in action.


The Changing Face of Management in China

The Changing Face of Management in China

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  • Author: Chris Rowley
  • Publisher: Routledge
  • ISBN: 1136995501
  • Category : Business & Economics
  • Languages : en
  • Pages : 276

China is one of the fastest developing emerging economies in the world today. The country has a huge influence on a global level, both politically and economically. Despite this, very few books cover both the full range of management functions, and the key issues facing managers in this unique business environment. The Changing Face of Management in China explores the key challenges facing businesses and managers in China, across management functions, as well as across a range of sectors and organization types. Written by prominent scholars with direct experience in this market, this book adds to the existing body of knowledge by examining a range of areas of Chinese management in the context of local political, economic and social traditions, and the global economy. Part of the successful Working in Asia series, this book includes case studies that allow the voices of local managers to be heard, as well as extensive bibliographies pointing students and researchers to the most up-to-date sources of information in this important area.


Marketing in Transition: Scarcity, Globalism, & Sustainability

Marketing in Transition: Scarcity, Globalism, & Sustainability

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  • Author: Colin L. Campbell
  • Publisher: Springer
  • ISBN: 3319186876
  • Category : Business & Economics
  • Languages : en
  • Pages : 470

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Project Communication Management in Complex Environments

Project Communication Management in Complex Environments

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  • Author: Zhong Ying
  • Publisher: Springer Science & Business Media
  • ISBN: 9814560642
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 206

This unique book that deals with project communication management in complex environments, taking a leaf from China’s experience with a major earthquake in Sichuan, would be a timely contribution to fill this lacuna. Readers would be able to understand how companies and organizations that are unprepared for crisis management would react to their detriment. The lessons provided in this book are the only one of its kind to highlight the lessons for companies and organizations to prepare themselves for successful project communication management through the complexity-informed framework. Although the book is written by two building professionals, the concepts and lessons presented are generic and equally applicable for businesses outside of the construction industry; for example, for airports, resorts, hotels, shipyards, etc.


Japanese Contractors in Overseas Markets

Japanese Contractors in Overseas Markets

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  • Author: Kazuhito Suzuki
  • Publisher: Springer
  • ISBN: 9811372446
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 427

This book explores the differences in cultural attributes and management factors to enable managers working for Japanese contractors to reduce misunderstandings and misinterpretations when communicating with project team members from different cultural backgrounds. It focuses on Japanese contractors operating in Singapore, since the Singapore construction industry has, for many years, been one of the largest overseas construction markets for the top-5 Japanese contractors. Using Hofstede’s national cultural framework for the cultural studies in construction project management, it reveals various real-world management practices and discusses national cultural differences relating to managers working for Japanese contractors in Singapore as well as the communication weaknesses of current management practices and styles. The results presented provide useful lessons for Japanese contractors operating in Singapore, as well as other parts of the world, to bridge cultural and communication gaps.


American Book Publishing Record

American Book Publishing Record

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  • Author:
  • Publisher:
  • ISBN:
  • Category : American literature
  • Languages : en
  • Pages : 754


Dynamic Growth of Chinese Firms in the Global Market

Dynamic Growth of Chinese Firms in the Global Market

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  • Author: David K. Tse
  • Publisher: Cambridge University Press
  • ISBN: 1107060125
  • Category : Business & Economics
  • Languages : en
  • Pages : 239

Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.


Flexible Work Organizations

Flexible Work Organizations

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  • Author: Sushil
  • Publisher: Springer
  • ISBN: 8132228340
  • Category : Business & Economics
  • Languages : en
  • Pages : 327

This book focuses on the challenges of capacity building for flexible work organizations in Asia, and demonstrates how business enterprises practice reactive flexible capacity (in the form of adaptiveness and responsiveness) to cope with changing and uncertain business environments. The book provides examples of how this can be achieved by means of various organizational change initiatives, leadership strategies, re-engineering, innovation in products and processes, the use of information and communication technology, reshaping learning orientations, and more. As these topics are supported by research and case studies situated in different sectors and countries across Asia, the book will provide a useful resource for a broad readership including: management students and researchers, practicing business managers, consultants, and professional institutions.


Partnering with Chinese Firms

Partnering with Chinese Firms

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  • Author: Yadong Lou
  • Publisher: Routledge
  • ISBN: 1351779222
  • Category : Social Science
  • Languages : en
  • Pages : 314

This title was first published in 2000: This work is aimed at international managers or business students who are interested in emerging markets, particularly China. It provides conceptual backgrounds, analytical frameworks, managerial insights, business guidance, and practical evidence concerning partner selection for both foreign and Chinese investors. It addresses how foreign companies should select ideal Chinese firms as well as what Chinese firms are looking for from foreign investors. The book is divided into three parts. The first part presents an overview of multinational enterprises (MNEs) in China and outlines the economic environment facing these firms. The second part delineates how to select appropriate partner firms from both foreign and Chinese parents perspectives. The third part includes ten case studies showing how leading MNEs in the world adopt entry and co-operative strategies (including partner selection) that align properly with internal capabilities, external environment, and organizational needs. Based on a variety of archival and Internet sources, these case studies are prepared by the author for discussion purposes.