Key Concepts in Creative Industries

2012-10-04
Key Concepts in Creative Industries

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  • Author: John Hartley
  • Publisher: SAGE
  • ISBN: 1446271382
  • Category : Social Science
  • Languages : en
  • Pages : 202

"This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work." - Gauti Sigthorsson, Greenwich University "There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers in the field. This book is a clear, comprehensive and accessible tool-kit of ideas, concepts, questions and discussions which will be invaluable to students and practitioners alike. Key Concepts in Creative Industries is set to become the corner stone of an expanding and exciting field of study" - Chris Barker, University of Wollongong Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities. This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world. Crisp and relevant, this is an invaluable text for students of the creative industries across a range of disciplines, especially media, communication, economics, sociology, creative and performing arts and regional studies.

Creative Economy and Culture

2015-09-14
Creative Economy and Culture

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  • Author: John Hartley
  • Publisher: SAGE
  • ISBN: 1473933560
  • Category : Social Science
  • Languages : en
  • Pages : 283

"The most ambitious, thoughtful and internationally aware assessment to date of the creative economy. Defining creativity as the production of newness in complex, adaptive systems, the authors make the case that together the creative economy, along with other cultural outputs, represent a planet-wide innovation capability which marks an epochal turn in human affairs." – Ian Hargreaves, CBE, Professor of Digital Economy, Cardiff University Creativity, new ideas and innovation - and with them the growth of knowledge - have spilled out of the lab, studio and factory into the street, scene, and social media. Now, everyday life is productive, everyone is creative, and new ideas can come from anywhere around the world. Instead of confining cultural expression to talented artists and expert professionals, this book investigates creative new ideas from everyone. Instead of confining the ‘creative industries’ to one sector of the economy and one type of productivity, this book extends the idea of creative innovation to everything. Instead of confining the growth of knowledge to wealthy countries or markets, this book looks for it in developing and emergent countries, everywhere. The productivity of creativity can now be seen as a global phenomenon. It demands a systems-based and dynamic mode of explanation. Creative Economy and Culture pursues the conceptual, historical, practical, critical and educational issues and implications. It looks at conceptual challenges, the forces and dynamics of change, and prospects for the future of creative work at planetary scale. It is essential reading for upper level students and researchers of the creative and cultural industries across media and cultural studies, communication and sociology.

Creative Industries

2011
Creative Industries

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  • Author: Brian Moeran
  • Publisher:
  • ISBN: 9781847887788
  • Category : Art
  • Languages : en
  • Pages :

Volume 1 focuses on the concept of creativity and the development of government and industry interest in creative industries. Volume 2 maps the role and function of creative industries in the economy at large. Volume 3 examines the ways in which creative institutions organize themselves. Volume 4 addresses issues of creative work, labour and careers.

Introducing the Creative Industries

2013-04-22
Introducing the Creative Industries

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  • Author: Rosamund Davies
  • Publisher: SAGE
  • ISBN: 1446291162
  • Category : Social Science
  • Languages : en
  • Pages : 280

"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Marketing In Creative Industries

2017-09-16
Marketing In Creative Industries

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  • Author: Gabriele Troilo
  • Publisher: Bloomsbury Publishing
  • ISBN: 0230380239
  • Category : Business & Economics
  • Languages : en
  • Pages : 384

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Creative Industries

2005-01-24
Creative Industries

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  • Author: John Hartley
  • Publisher: Wiley-Blackwell
  • ISBN: 1405101482
  • Category : Social Science
  • Languages : en
  • Pages : 432

Creative Industries is a daring collection of essays that charts the noisy revolution that is transforming the production, consumption, and understanding of culture in the all-wired era. It brings together seminal essays written across traditional and new media, industry sectors, and national contexts to demonstrate that content still drives a value-neutral, knowledge economy. Chronicles the way mass culture is produced, packaged and circulated in a technology-enabled and globalized world Draws together, in one accessible volume, seminal essays written across traditional and new media, industry sectors, and national contexts Explores the subjects that have come to define the creative industries – including learning services, knowledge clusters, dot.coms, creative cities, networked incubators, the new media, and the shift from the "culture industries" to the "industries of culture" Features 31 essays by leading international scholars – covering the creative industries of several fields, including book publishing, TV production, urban development, and games Includes substantial editorial introductions by the editor, making this a useful, engaging, and thought-provoking collection of the very best scholarship on modern creative culture.

Beyond the Creative Industries

2008
Beyond the Creative Industries

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  • Author: Peter Higgs
  • Publisher: Damaris Publishing
  • ISBN: 9781848750043
  • Category : Creative ability in business
  • Languages : en
  • Pages : 115

Findings include that the creative economy accounts for over 7% of UK employment, incomes in this sector are higher than average, and that more creative people work outside the creative industries than inside them.

Communication, Cultural and Media Studies

2012-03-29
Communication, Cultural and Media Studies

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  • Author: John Hartley
  • Publisher: Routledge
  • ISBN: 113670602X
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 240

This fourth edition of Communication, Cultural and Media Studies: The Key Concepts is an indispensible guide to the most important terms in the field. It offers clear explanations of the key concepts, exploring their origins, what they’re used for and why they provoke discussion. The author provides a multi-disciplinary explanation and assessment of the key concepts, from ‘authorship’ to ‘censorship’; ‘creative industries’ to ‘network theory’; ‘complexity’ to ‘visual culture’. The new edition of this classic text includes: Over 200 entries including 50 new entries All entries revised, rewritten and updated Coverage of recent developments in the field Insight into interactive media and the knowledge-based economy A fully updated bibliography with 400 items and suggestions for further reading throughout the text

Rethinking Strategy for Creative Industries

2016-03-02
Rethinking Strategy for Creative Industries

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  • Author: Milan Todorovic
  • Publisher: Routledge
  • ISBN: 1317911873
  • Category : Art
  • Languages : en
  • Pages : 238

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

The Orange Economy

2013-10-01
The Orange Economy

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  • Author: Inter American Development Bank
  • Publisher: Inter-American Development Bank
  • ISBN:
  • Category : Art
  • Languages : en
  • Pages : 242

This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.