Insanely Simple

2012-04-26
Insanely Simple

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  • Author: Ken Segall
  • Publisher: Penguin UK
  • ISBN: 0670921203
  • Category : Business & Economics
  • Languages : en
  • Pages : 246

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

Think Simple

2016-06-07
Think Simple

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  • Author: Ken Segall
  • Publisher: Penguin UK
  • ISBN: 0241970369
  • Category : Business & Economics
  • Languages : en
  • Pages : 260

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Oh, My Word

2019-10-03
Oh, My Word

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  • Author: Cheryl Wilson-Stewart
  • Publisher:
  • ISBN: 9780228817390
  • Category : Self-Help
  • Languages : en
  • Pages : 244

ONE WORD CAN CHANGE YOUR LIFE Life throws us so many challenges. Loops of negative thought swirl around and around holding us hostage to worry and anxiety. What if you could silence the voices of fear and doubt? What if you could replace negative thoughts with those of joy, peace and fulfillment? What if all it took was ONE WORD and 5 minutes a day? OH, MY WORD is an insanely simple, based in science method of journaling that can release negative, anxious thought and help you become the person you intentionally want to be. In just five minutes a day you can start to rewire your brain. OH, MY WORD journaling will put worry and anxiety to rest, clear away blocks in your conscious and unconscious mind, and replace unwanted thoughts with those you choose to think. OH, MY WORD includes: Daily inspiration from leading visionaries The OH, MY WORD 5-minute Daily Ritual 130 suggested intentions in six important life categories: personal growth, life balance, creative expression, emotional fulfillment, spiritual growth and success + achievement An Evening Reflection question to end the day with gratitude and a joyous heart The OH, MY WORD journaling method is a form of active meditation. By spending five minutes every morning choosing an intention word representing how you want to feel or who you want to be, and following the OH, MY WORD Daily Ritual you can rewire your brain to form new neural pathways and new positive-thought loops. You will feel great from day one. OH, MY WORD is a record of your journey back to joy, bliss and fulfillment. Find out more: www.ohmywordjournal.com

DSM-5-TR Insanely Simplified

2022-03-31
DSM-5-TR Insanely Simplified

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  • Author: Steven Buser
  • Publisher: Chiron Publications
  • ISBN: 1685030467
  • Category : Medical
  • Languages : en
  • Pages : 176

The publication of the Diagnostic and Statistical Manual Version 5 (DSM-5, 2013) and the more recent Diagnostic and Statistical Manual Version 5 - Text Revision edition (DSM-5-TR, 2022), together ushered in a major change to the field of mental health diagnosis. DSM-5-TR Insanely Simplified provides a summary of key concepts of the new diagnostic schema introduced in DSM-5 as well as the updated DSM-5-TR. It utilizes a variety of techniques to help clinicians master the new spectrum approach to diagnosis and its complex criteria. Cartoons, mnemonic devices, and summary tables allow clinicians and students to quickly grasp and retain broad concepts and subtle nuances related to psychiatric diagnosis. DSM-5-TR Insanely Simplified fosters quick mastery of the most important concepts introduced in DSM-5 and continued in DSM-5-TR, while offering an entirely new way of looking at mental health along a continuum. This new approach goes beyond simply “labeling” clients with various diagnoses, but rather places them along spectrums that range from normal to problematic symptoms. Mental health professionals and laypeople will appreciate the synthesis of deep psychology and modern approaches to the diagnosis of mental illness.

Pharmacology Made Insanely Easy

2009
Pharmacology Made Insanely Easy

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  • Author: Loretta Manning
  • Publisher: ICAN Publishing, Incorporated
  • ISBN: 9780976102960
  • Category : Pharmacology
  • Languages : en
  • Pages : 0

Over 1,040 drugs in just 165 images! One look at these images and you will remember the drug forever!

Insanely Gifted

2016-07-14
Insanely Gifted

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  • Author: Jamie Catto
  • Publisher: Canongate Books
  • ISBN: 1782118047
  • Category : Self-Help
  • Languages : en
  • Pages : 209

It's time to unleash your genius From infancy we are taught to edit ourselves, trimming out the darker, weirder, less acceptable parts in order to please others. But this addiction to approval is holding us back. What if we dare to be our real selves, honestly and fully? Insanely Gifted is full of techniques and games to transform our thinking and turn our inner demons into allies. Jamie Catto, creative force behind Faithless and 1 Giant Leap, and leader of personal development workshops for more than a decade, teaches us to better know our deepest instincts - and unlock our true power.

Creative Selection

2018-09-04
Creative Selection

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  • Author: Ken Kocienda
  • Publisher: St. Martin's Press
  • ISBN: 1250194474
  • Category : Business & Economics
  • Languages : en
  • Pages : 179

* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

2010-10-12
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

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  • Author: Carmine Gallo
  • Publisher: McGraw Hill Professional
  • ISBN: 0071748741
  • Category : Business & Economics
  • Languages : en
  • Pages : 270

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

Presentation Zen

2009-04-15
Presentation Zen

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  • Author: Garr Reynolds
  • Publisher: Pearson Education
  • ISBN: 0321601890
  • Category : Business & Economics
  • Languages : en
  • Pages : 316

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Inside Apple

2012-01-25
Inside Apple

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  • Author: Adam Lashinsky
  • Publisher: Business Plus
  • ISBN: 1455512176
  • Category : Business & Economics
  • Languages : en
  • Pages : 138

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.