The Hidden Persuaders

The Hidden Persuaders

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  • Author: Vance Packard
  • Publisher:
  • ISBN:
  • Category : Advertising
  • Languages : en
  • Pages : 306

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.


The Hidden Persuaders

The Hidden Persuaders

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  • Author: Kevin Tumlinson
  • Publisher: Happy Pants Books
  • ISBN:
  • Category : Fiction
  • Languages : en
  • Pages : 272

Fourteen members of Congress,abducted right from the Senate floor. For centuries the Jani have hidden among us, gathering artifacts of great historical significance, accumulating power, infiltrating the highest offices of governments around the world. The Jani have influenced history for nearly two millennia. Within the Order, a new faction arises: The Novensiles. Using the power and reach of the Jani, this new group wants to create a true new world order. And now they are accelerating their plans. When fourteen members of the Senate are abducted on live television signs point to the Jani. Doctor Dan Kotler and Agent Roland Denzel are called in to help find the Congresspeople and to uncover the plans of this hidden Order before they can use their influence to take dominion over the world. Influence is the currency of the Novensiles and the Jani. Kotler and Denzel may pay a higher price. THE HIDDEN PERSUADERS IS THE NINTH FULL-LENGTH NOVEL IN KEVIN TUMLINSON'S DAN KOLTER ARCHAEOLOGICAL THRILLERS


Hidden Persuaders in Cocoa and Chocolate

Hidden Persuaders in Cocoa and Chocolate

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  • Author: Renata Januszewska
  • Publisher: Woodhead Publishing
  • ISBN: 0128154489
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 165

Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors


A Theory of Semiotics

A Theory of Semiotics

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  • Author: Umberto Eco
  • Publisher: Indiana University Press
  • ISBN: 9780253202178
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 372

" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.


Semiotics of the Media

Semiotics of the Media

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  • Author: Winfried Nöth
  • Publisher: Walter de Gruyter
  • ISBN: 9783110155372
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 916


Rock's Hidden Persuader

Rock's Hidden Persuader

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  • Author: Dan Peters
  • Publisher: Bethany House Publishers
  • ISBN:
  • Category : Music
  • Languages : en
  • Pages : 132

Research and documentation on this controversial subject of concealing secret messages in rock music.


Brainwashed

Brainwashed

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  • Author: Sally Satel
  • Publisher: Hachette UK
  • ISBN: 0465037860
  • Category : Science
  • Languages : en
  • Pages : 256

This provocative account of our obsession with neuroscience brilliantly illuminates what contemporary neuroscience and brain imaging can and cannot tell us about ourselves, providing a much-needed reminder about the many factors that make us who we are. What can't neuroscience tell us about ourselves? Since fMRI -- functional magnetic resonance imaging -- was introduced in the early 1990s, brain scans have been used to help politicians understand and manipulate voters, determine guilt in court cases, and make sense of everything from musical aptitude to romantic love. >In Brainwashed, psychiatrist and AEI scholar Sally Satel and psychologist Scott O. Lilienfeld reveal how many of the real-world applications of human neuroscience gloss over its limitations and intricacies, at times obscuring -- rather than clarifying -- the myriad factors that shape our behavior and identities. Brain scans, Satel and Lilienfeld show, are useful but often ambiguous representations of a highly complex system. Each region of the brain participates in a host of experiences and interacts with other regions, so seeing one area light up on an fMRI in response to a stimulus doesn't automatically indicate a particular sensation or capture the higher cognitive functions that come from those interactions. The narrow focus on the brain's physical processes also assumes that our subjective experiences can be explained away by biology alone. As Satel and Lilienfeld explain, this "neurocentric" view of the mind risks undermining our most deeply held ideas about selfhood, free will, and personal responsibility, putting us at risk of making harmful mistakes, whether in the courtroom, interrogation room, or addiction treatment clinic. Although brain scans and other neurotechnologies have provided groundbreaking insights into the workings of the human brain, Brainwashed shows readers that the increasingly fashionable idea that they are the most important means of answering the enduring mysteries of psychology is misguided -- and potentially dangerous.


The SAGE Encyclopedia of Economics and Society

The SAGE Encyclopedia of Economics and Society

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  • Author: Frederick F. Wherry
  • Publisher: SAGE Publications
  • ISBN: 150630088X
  • Category : Social Science
  • Languages : en
  • Pages : 1984

Economics is the nexus and engine that runs society, affecting societal well-being, raising standards of living when economies prosper or lowering citizens through class structures when economies perform poorly. Our society only has to witness the booms and busts of the past decade to see how economics profoundly affects the cores of societies around the world. From a household budget to international trade, economics ranges from the micro- to the macro-level. It relates to a breadth of social science disciplines that help describe the content of the proposed encyclopedia, which will explicitly approach economics through varied disciplinary lenses. Although there are encyclopedias of covering economics (especially classic economic theory and history), the SAGE Encyclopedia of Economics and Society emphasizes the contemporary world, contemporary issues, and society. Features: 4 volumes with approximately 800 signed articles ranging from 1,000 to 5,000 words each are presented in a choice of print or electronic editions Organized A-to-Z with a thematic Reader's Guide in the front matter groups related entries Articles conclude with References & Future Readings to guide students to the next step on their research journeys Cross-references between and among articles combine with a thorough Index and the Reader's Guide to enhance search-and-browse in the electronic version Pedagogical elements include a Chronology of Economics and Society, Resource Guide, and Glossary This academic, multi-author reference work will serve as a general, non-technical resource for students and researchers within social science programs who seek to better understand economics through a contemporary lens.


Liking Ike

Liking Ike

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  • Author: David Haven Blake
  • Publisher: Oxford University Press
  • ISBN: 019027820X
  • Category : History
  • Languages : en
  • Pages : 256

Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's political career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate. Author David Haven Blake tells the story of how Madison Avenue executives strategically brought celebrities into the political process. Based on original interviews and long neglected archival materials, Liking Ike explores the changing dynamics of celebrity politics as Americans adjusted to the television age. By the 1920s, entertainers were routinely drawing publicity to their favorite candidates, but with the rise of television and mass advertising, political advisers began to professionalize the way that celebrities brought attention to presidential campaigns. In meetings, memos, and television scripts, they charted a strategy for leavening political programming with celebrity interviews, musical performances, and elaborate television spectaculars. Commentators worried about the seemingly superficial values that television had introduced to political campaigns, and writers, filmmakers, and fellow politicians criticized the influence of glamour and publicity. But despite these complaints, Eisenhower's legacy would live on in the subsequent careers of John F. Kennedy and Ronald Reagan-and, ultimately, provide a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.


The Hidden Persuaders

The Hidden Persuaders

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  • Author: Vance Packard
  • Publisher:
  • ISBN:
  • Category : Advertising
  • Languages : en
  • Pages : 262

The first book to expose how advertising and media attempts to control our thoughts and desires.