Get Different

Get Different

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  • Author: Mike Michalowicz
  • Publisher: Penguin
  • ISBN: 0593330633
  • Category : Business & Economics
  • Languages : en
  • Pages : 305

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.


The First 20 Hours

The First 20 Hours

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  • Author: Josh Kaufman
  • Publisher: Penguin
  • ISBN: 1101623047
  • Category : Self-Help
  • Languages : en
  • Pages : 288

Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of prac­ticing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct com­plex skills, maximize productive practice, and remove common learning barriers. By complet­ing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the meth­ods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard key­board, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the sim­ple techniques he teaches: Define your target performance level: Fig­ure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcompo­nents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accu­rate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chain­saws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.


We're Different, We're the Same (Sesame Street)

We're Different, We're the Same (Sesame Street)

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  • Author: Bobbi Kates
  • Publisher: Random House Books for Young Readers
  • ISBN: 0593378164
  • Category : Juvenile Nonfiction
  • Languages : en
  • Pages : 33

Who better than Elmo and his Sesame Street friends to teach us that though we may all look different on the outside—deep down, we are all very much alike? Elmo and his Sesame Street friends help teach toddlers and the adults in their lives that everyone is the same on the inside, and it's our differences that make this wonderful world, which is home to us all, an interesting—and special—place. This enduring, colorful, and charmingly illustrated book offers an easy, enjoyable way to learn about differences—and what truly matters. We’re Different, We’re the Same is an engaging read for toddlers and adults alike that reinforces how we all have the same needs, desires, and feelings.


A Little Something Different

A Little Something Different

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  • Author: Sandy Hall
  • Publisher: Macmillan
  • ISBN: 1250061776
  • Category : Young Adult Fiction
  • Languages : en
  • Pages : 272

The distinctive new crowdsourced publishing imprint Swoon Reads proudly presents its first published novel—an irresistibly sweet romance between two college students told from 14 different viewpoints. The creative writing teacher, the delivery guy, the local Starbucks baristas, his best friend, her roommate, and the squirrel in the park all have one thing in common—they believe that Gabe and Lea should get together. Lea and Gabe are in the same creative writing class. They get the same pop culture references, order the same Chinese food, and hang out in the same places. Unfortunately, Lea is reserved, Gabe has issues, and despite their initial mutual crush, it looks like they are never going to work things out. But somehow even when nothing is going on, something is happening between them, and everyone can see it. You'll be rooting for Gabe and Lea too, in Sandy Hall's quirky, completely original novel A Little Something Different, chosen by readers, writes, and publishers, to be the debut titles for the new Swoon Reads imprint!


Same Game Different Rules

Same Game Different Rules

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  • Author: Jean Hollands
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780071407601
  • Category : Business & Economics
  • Languages : en
  • Pages : 294

You are a smart, ambitious, no-nonsense businesswoman with her eye on the prize--a two-fisted, go-getter who always gets results. Your superiors openly praise your competence and brains, and you are beloved by your company's clients. Now for the bad news: those same qualities that, so far, have earned you so many kudos could very well destroy all your chances of future success. Same Game Different Rules, top executive coach Jean Hollands addresses a dangerous obstacle that continues to thwart many a talented woman's ambition-- the Bully Broad factor. Tough, assertive, authoritative, often intimidating, Bully Broads have been the driving forces behind many of the most sensational success stories of the New Economy. Unfortunately, many of these exceptional women are discovering, too late, that the very qualities that propelled them up the corporate ladder can just as easily ruin them in today's relationship-building, teamwork-oriented corporate culture. Writing for women in every career stage, Jean Hollands offers her prescription for getting ahead without being perceived as a Bully Broad, Ice Queen, or Ms. Understood. Drawing upon her twenty years of experience coaching thousands


Same Kind of Different as Me

Same Kind of Different as Me

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  • Author: Ron Hall
  • Publisher:
  • ISBN: 9781410424563
  • Category : Biography & Autobiography
  • Languages : en
  • Pages : 407

The co-author relates how he was held under plantation-style slavery until he fled in the 1960s and suffered homelessness for an additional eighteen years before the wife of the other co-author, an art dealer accustomed to privilege, intervened.


Same, Same But Different

Same, Same But Different

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  • Author: Jenny Sue Kostecki-Shaw
  • Publisher: Henry Holt and Company (BYR)
  • ISBN: 1429961562
  • Category : Juvenile Fiction
  • Languages : en
  • Pages : 40

Elliot lives in America, and Kailash lives in India. They are pen pals. By exchanging letters and pictures, they learn that they both love to climb trees, have pets, and go to school. Their worlds might look different, but they are actually similar. Same, same. But different! Through an inviting point-of-view and colorful, vivid illustrations, this story shows how two boys living oceans apart can be the best of friends.


All This Could Be Different

All This Could Be Different

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  • Author: Sarah Thankam Mathews
  • Publisher: Penguin
  • ISBN: 0593489144
  • Category : Fiction
  • Languages : en
  • Pages : 321

2022 NATIONAL BOOK AWARD FINALIST ONE OF THE LOS ANGELES TIMES' TOP 5 FICTION BOOKS OF THE YEAR ONE OF TIME AND SLATE'S TOP 10 BOOKS OF THE YEAR Named one of the BEST BOOKS OF 2022 by NPR, Vogue, Vulture, BuzzFeed, Harper's Bazaar, and more “One of the buzziest, most human novels of the year…breathless, dizzying, and completely beautiful.” —Vogue “Dazzling and wholly original...[written] with such mordant wit, insight, and specificity, it feels like watching a new literary star being born in real time.” —Entertainment Weekly From a brilliant new voice comes an electrifying novel of a young immigrant building a life for herself—a warm, dazzling, and profound saga of queer love, friendship, work, and precarity in twenty-first century America Graduating into the long maw of an American recession, Sneha is one of the fortunate ones. She’s moved to Milwaukee for an entry-level corporate job that, grueling as it may be, is the key that unlocks every door: she can pick up the tab at dinner with her new friend Tig, get her college buddy Thom hired alongside her, and send money to her parents back in India. She begins dating women—soon developing a burning crush on Marina, a beguiling and beautiful dancer who always seems just out of reach. But before long, trouble arrives. Painful secrets rear their heads; jobs go off the rails; evictions loom. Sneha struggles to be truly close and open with anybody, even as her friendships deepen, even as she throws herself headlong into a dizzying romance with Marina. It’s then that Tig begins to draw up a radical solution to their problems, hoping to save them all. A beautiful and capacious novel rendered in singular, unforgettable prose, All This Could Be Different is a wise, tender, and riveting group portrait of young people forging love and community amidst struggle, and a moving story of one immigrant’s journey to make her home in the world.


Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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  • Author: Joe Pulizzi
  • Publisher: McGraw Hill Professional
  • ISBN: 0071819916
  • Category : Business & Economics
  • Languages : en
  • Pages : 368

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.


Never Split the Difference

Never Split the Difference

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  • Author: Chris Voss
  • Publisher: HarperCollins
  • ISBN: 0062407813
  • Category : Business & Economics
  • Languages : en
  • Pages : 203

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life. Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.