Understanding Business in the Global Economy

2017-09-16
Understanding Business in the Global Economy

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  • Author: Jonathan Swift
  • Publisher: Bloomsbury Publishing
  • ISBN: 1137603801
  • Category : Business & Economics
  • Languages : en
  • Pages : 424

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Understanding Business

2002
Understanding Business

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  • Author: William G. Nickels
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780072320541
  • Category : Business & Economics
  • Languages : en
  • Pages : 868

New edition of an introductory text with color photos, sidebars, and abundant pedagogical trappings (including "ethics boxes" for practice in making ethical decisions). Annotation copyright by Book News, Inc., Portland, OR

EBOOK: Understanding Business, Global Edition

2012-05-16
EBOOK: Understanding Business, Global Edition

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  • Author: William Nickels
  • Publisher: McGraw Hill
  • ISBN: 0077146565
  • Category : Business & Economics
  • Languages : en
  • Pages : 794

Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Business in Action, eBook, Global Edition

2016-06-14
Business in Action, eBook, Global Edition

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  • Author: Courtland L. Bovee
  • Publisher: Pearson Higher Ed
  • ISBN: 1292160691
  • Category : Business & Economics
  • Languages : en
  • Pages : 609

For introductory courses in business. A Concise and Comprehensive Introduction to Business Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organised, objective-driven structure, this 8th Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Introduction to Global Business: Understanding the International Environment & Global Business Functions

2013-07-16
Introduction to Global Business: Understanding the International Environment & Global Business Functions

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  • Author: Julian Gaspar
  • Publisher: Cengage Learning
  • ISBN: 1285528514
  • Category : Business & Economics
  • Languages : en
  • Pages : 435

The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape - culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Global Business

2017
Global Business

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  • Author: Mike Peng
  • Publisher: Nelson Education
  • ISBN: 130550089X
  • Category : Business & Economics
  • Languages : en
  • Pages : 642

This title asks the big question, 'What determines the success and failure of firms around the globe?' Author Mike Peng answers from both an institutional-based and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process.

Business in Action, Global Edition

2019-11-15
Business in Action, Global Edition

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  • Author: Courtland L. Bovee
  • Publisher: Pearson Higher Ed
  • ISBN: 1292330945
  • Category : Business & Economics
  • Languages : en
  • Pages : 568

A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Global Business

2010-08-16
Global Business

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  • Author: Mike W. Peng
  • Publisher: South Western Educational Publishing
  • ISBN: 9780538475532
  • Category : Globalization
  • Languages : en
  • Pages : 635

Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process.The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally.All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E, International Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

EBOOK: Management Information Systems - Global edition

2011-04-16
EBOOK: Management Information Systems - Global edition

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  • Author: James O'Brien
  • Publisher: McGraw Hill
  • ISBN: 0077143175
  • Category : Computers
  • Languages : en
  • Pages : 705

The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien's Management Information Systems defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation

Introduction to Global Business

2016
Introduction to Global Business

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  • Author: Julian Gaspar
  • Publisher:
  • ISBN: 9781473745124
  • Category :
  • Languages : en
  • Pages :