Internet, Phone, Mail, and Mixed-Mode Surveys

Internet, Phone, Mail, and Mixed-Mode Surveys

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  • Author: Don A. Dillman
  • Publisher: John Wiley & Sons
  • ISBN: 1118456149
  • Category : Education
  • Languages : en
  • Pages : 532

The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.


The SAGE Handbook of Online Research Methods

The SAGE Handbook of Online Research Methods

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  • Author: Nigel G Fielding
  • Publisher: SAGE
  • ISBN: 1473959306
  • Category : Reference
  • Languages : en
  • Pages : 685

This best-selling handbook has been brought fully up-to-date with coverage of recent developments in the field including social media, big data, data visualization and CAQDAS.


The Oxford Handbook of Polling and Survey Methods

The Oxford Handbook of Polling and Survey Methods

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  • Author: Lonna Rae Atkeson
  • Publisher: Oxford University Press
  • ISBN: 0190213302
  • Category : Political Science
  • Languages : en
  • Pages : 752

The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.


The SAGE Handbook of Survey Methodology

The SAGE Handbook of Survey Methodology

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  • Author: Christof Wolf
  • Publisher: SAGE
  • ISBN: 1473959055
  • Category : Reference
  • Languages : en
  • Pages : 741

With a particular focus on the complexities of cross-national, comparative survey research, explored by a team of international experts at local and national levels, this exciting new handbook provides readers with a cutting-edge resource.


Polling America [2 volumes]

Polling America [2 volumes]

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  • Author: Richard L. Clark
  • Publisher: Bloomsbury Publishing USA
  • ISBN:
  • Category : Political Science
  • Languages : en
  • Pages : 780

This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture. This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens. Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.


Mail and Internet Surveys

Mail and Internet Surveys

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  • Author: Don A. Dillman
  • Publisher: John Wiley & Sons
  • ISBN: 1118044630
  • Category : Psychology
  • Languages : en
  • Pages : 572

A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.


Handbook of Survey Research

Handbook of Survey Research

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  • Author: Peter V. Marsden
  • Publisher: Emerald Group Publishing
  • ISBN: 1848552246
  • Category : Social Science
  • Languages : en
  • Pages : 905

With chapters on: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods, this title includes topics such as measurement models, the role of cognitive psychology, and surveying networks.


Human-Computer Interaction. Perspectives on Design

Human-Computer Interaction. Perspectives on Design

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  • Author: Masaaki Kurosu
  • Publisher: Springer
  • ISBN: 3030226468
  • Category : Computers
  • Languages : en
  • Pages : 607

The 3 volume-set LNCS 11566, 11567 + 11568 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 21st International Conference on Human-Computer Interaction, HCII 2019, which took place in Orlando, Florida, USA, in July 2019. A total of 1274 papers and 209 posters have been accepted for publication in the HCII 2019 proceedings from a total of 5029 submissions. The 125 papers included in this HCI 2019 proceedings were organized in topical sections as follows: Part I: design and evaluation methods and tools; redefining the human in HCI; emotional design, Kansei and aesthetics in HCI; and narrative, storytelling, discourse and dialogue. Part II: mobile interaction; facial expressions and emotions recognition; eye-gaze, gesture and motion-based interaction; and interaction in virtual and augmented reality. Part III: design for social challenges; design for culture and entertainment; design for intelligent urban environments; and design and evaluation case studies.


Advances in Telephone Survey Methodology

Advances in Telephone Survey Methodology

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  • Author: James M. Lepkowski
  • Publisher: John Wiley & Sons
  • ISBN: 0470173394
  • Category : Mathematics
  • Languages : en
  • Pages : 704

A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data. Advances in Telephone Survey Methodology is an all—encompassing and authoritative resource that presents a theoretical, methodological, and statistical treatment of current practices while also establishing a discussion on how state—of—the—art developments in telecommunications have and will continue to revolutionize the telephone survey process. Seventy—five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts—sampling and estimation, data collection, operations, and nonresponse—equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including: The impact of mobile telephones on telephone surveys and the rising presence of mobile—only households worldwide The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone Methods for measuring and improving interviewer performance and productivity Privacy, confidentiality, and respondent burden as main factors in telephone survey nonresponse Procedures for the adjustment of nonresponse in telephone surveys In—depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world Advances in Telephone Survey Methodology is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.


Methodology of Longitudinal Surveys

Methodology of Longitudinal Surveys

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  • Author: Peter Lynn
  • Publisher: John Wiley & Sons
  • ISBN: 0470018712
  • Category : Mathematics
  • Languages : en
  • Pages : 418

Longitudinal surveys are surveys that involve collecting data from multiple subjects on multiple occasions. They are typically used for collecting data relating to social, economic, educational and health-related issues and they serve as an important tool for economists, sociologists, and other researchers. Focusing on the design, implementation and analysis of longitudinal surveys, Methodology of Longitudinal Surveys discusses the current state of the art in carrying out these surveys. The book also covers issues that arise in surveys that collect longitudinal data via retrospective methods. Aimed at researchers and practitioners analyzing data from statistical surveys the book will also be suitable as supplementary reading for graduate students of survey statistics. This book: Covers all the main stages in the design, implementation and analysis of longitudinal surveys. Reviews recent developments in the field, including the use of dependent interviewing and mixed mode data collection. Discusses the state of the art in sampling, weighting and non response adjustment. Features worked examples throughout using real data. Addresses issues arising from the collection of data via retrospective methods, as well as ethical issues, confidentiality and non-response bias. Is written by an international team of contributors consisting of some of the most respected Survey Methodology experts in the field