Creative Execution

Creative Execution

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  • Author: Eric Beaudan
  • Publisher: John Wiley & Sons
  • ISBN: 1118356519
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

The ultimate game-changer for reinventing strategy and ignitingpeople Whether it was Alexander the Great or Lord Horatio Nelson, themanagement team at Toyota or Google, the indisputable alchemy ofstrategy, execution, and leadership led to each's phenomenalsuccess. With years of experience assessing and developingexecutive talent, author Eric Beaudan examines the essence of sucha dynamic mix, summed up as "Creative Execution," showing howorganizations and individuals can attain, or reach for, unheraldedlevels of success. Profiling extraordinary leaders and the uncommon leadershiptactics that are their hallmark, the book also includes proprietaryresearch and firsthand experiences with clients across the globe,illustrating the principles of Creative Execution in action. Details the five elements of Creative Execution, includingfostering candid dialogue across the organization, spelling outclear roles and responsibilities, and taking bold action Includes proprietary research, assessments, and casestudies With tactics, strategies, and calls to action to help anyorganization shape and apply the dynamics of Creative Execution,this powerful one-volume manifesto will help any leader get in thetrenches, learn firsthand the impact of their decisions, andrestore ingenuity, cooperation, and a sense of collectivecommitment to the workplace.


Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

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  • Author: Lawrence Ang
  • Publisher: Cambridge University Press
  • ISBN: 1108571514
  • Category : Business & Economics
  • Languages : en
  • Pages : 529

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.


Advertising and Promotion

Advertising and Promotion

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  • Author: Chris Hackley
  • Publisher: SAGE
  • ISBN: 1529756146
  • Category : Business & Economics
  • Languages : en
  • Pages : 330

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers


Building Sustainable Competitive Advantage

Building Sustainable Competitive Advantage

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  • Author: Dhirendra Kumar
  • Publisher: Routledge
  • ISBN: 1317170881
  • Category : Business & Economics
  • Languages : en
  • Pages : 353

In Building Sustainable Competitive Advantage Dhirendra Kumar shows how the Enterprise Excellence (EE) philosophy is a holistic approach for leading an enterprise to total excellence. It does this by focussing on achieving sustainable significant growth in revenue and profitability, reducing the business cycle time, strategically managing the enterprise risk and focusing on the needs of the customer. There may be various organizations within an enterprise but they must all focus on meeting or exceeding customer needs. Therefore, EE is an integrated approach affecting every employee, every functional area and strategy within the organization. Enterprise risk must be identified, assessed and prioritized; developing a growth strategy proposal which leadership has to execute in order to achieve goals. As business leaders spearhead the efforts, they must minimize, monitor and control the probability and/or impact of unfortunate events and maximize the realization of opportunities. The achievements in Enterprise Excellence can range from greater cost efficiencies, improved market perceptions, fundamental changes to markets, to new product and service offerings. There may also be significant upgrades in skills, technology, and business strategies. The scope of Enterprise Excellence can also range from operations activities, to business functions, to overall organization and to the enterprise as a whole. Building Sustainable Competitive Advantage is a comprehensive reference book for practising professionals, teaching faculty, and students alike.


Creative Execution

Creative Execution

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  • Author: Eric Beaudan
  • Publisher: John Wiley & Sons
  • ISBN: 1118351096
  • Category : Business & Economics
  • Languages : en
  • Pages : 282

The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as "Creative Execution," showing how organizations and individuals can attain, or reach for, unheralded levels of success. Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action. Details the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action Includes proprietary research, assessments, and case studies With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.


Contemporary Perspectives on Research in Creativity in Early Childhood Education

Contemporary Perspectives on Research in Creativity in Early Childhood Education

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  • Author: Olivia Saracho
  • Publisher: IAP
  • ISBN: 1617357421
  • Category : Education
  • Languages : en
  • Pages : 439

Recently, a new understanding of creative thought and creative performance has surfaced. It has also attracted the attention of early childhood professional organizations and researchers. Professional organizations have included it in their publications and conferences. While current creativity researchers have initiated a far more sophisticated understanding of young children’s creative thinking, ways to assess creativity, strategies to promote creativity, and research methodologies. The purpose of this volume is to present a wide range of different theories and areas in the study of creativity to help researchers and theorists work toward the development of different perspectives on creativity with young children. It focuses on critical analyses and reviews of the literature on topics related to creativity research, development, theories, and practices. It will serve as a reference for early childhood education researchers, scholars, academics, general educators, teacher educators, teachers, graduate students, and scientists to stimulate further “dialogue” on ways to enhance creativity. The chapters are of high quality and provide scholarly analyses of research studies that capture the full range of approaches to the study of creativity --- behavioral, clinical, cognitive, cross-cultural, developmental, educational, genetic, organizational, psychoanalytic, psychometric, and social. Interdisciplinary research is also included, as is research within specific domains such as art and science, as well as on critical issues (e.g., aesthetics, genius, imagery, imagination, insight, intuition, metaphor, play, problem finding and solving). Thus, it offers critical analyses on reviews of research in a form that are useful to early childhood researchers, scholars, educators, and graduate students. It also places the current research in its historical context. The volume is also of interest to the general readers who are interested in the young children’s creativity. The chapters are authored by established scholars in the field of young children’s creativity.


Advertising Account Planning

Advertising Account Planning

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  • Author: Sarah Turnbull
  • Publisher: Taylor & Francis
  • ISBN: 1000936260
  • Category : Business & Economics
  • Languages : en
  • Pages : 264

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.


The New Marketing Paradigm

The New Marketing Paradigm

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  • Author: Don E. Schultz
  • Publisher: McGraw Hill Professional
  • ISBN: 9780844234526
  • Category : Business & Economics
  • Languages : en
  • Pages : 244

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.


From Witblits to Vuvuzelas: Marketing in the New South Africa

From Witblits to Vuvuzelas: Marketing in the New South Africa

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  • Author: Dale Hefer
  • Publisher: Penguin Random House South Africa
  • ISBN: 1770201157
  • Category : Business & Economics
  • Languages : en
  • Pages : 184

In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the ‘main market’, provides novel guidelines based on the author’s years of experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.


Integrated Advertising, Promotion, and Marketing

Integrated Advertising, Promotion, and Marketing

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  • Author: Anubhav Mishra
  • Publisher: Taylor & Francis
  • ISBN: 1000999653
  • Category : Business & Economics
  • Languages : en
  • Pages : 391

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.