Casting for Big Ideas

Casting for Big Ideas

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  • Author: Andrew Jaffe
  • Publisher: John Wiley & Sons
  • ISBN: 0471480916
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.


Big Ideas

Big Ideas

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  • Author: Alex Hutchinson
  • Publisher: Sterling Publishing Company, Inc.
  • ISBN: 9781588167224
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 260

From the polio vaccine to the Post-It, the personal computer to Prozac, these are the scientific and technological innovations that have transformed our world. Award-winning author Alex Hutchinson unveils the 100 greatest inventions of the modern era--starting with the discovery of the transistor in 1947--complete with original photographs and anecdotes about their creation. For example, a candy bar melting in a scientist’s pocket during an experiment led to the invention of the microwave oven. Hutchinson consulted 25 experts at 17 museums and universities; their collective expertise spans aeronautics, automobiles, biology, computers, medicine, physics, and a host of other fields. The result includes some well-known breakthroughs (the laser, in-vitro fertilization) as well as a host of surprises (waffle-sole running shoes, the pull-top can). This charming book will delight, fascinate, and educate.


The Big Idea Companion for Preaching and Teaching

The Big Idea Companion for Preaching and Teaching

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  • Author: Matthew D. Kim
  • Publisher: Baker Books
  • ISBN: 1493429221
  • Category : Religion
  • Languages : en
  • Pages : 612

Preaching 2022 Book of the Year Haddon Robinson's widely used and influential text, Biblical Preaching, has influenced generations of students and preachers. In The Big Idea Companion for Preaching and Teaching, trusted leading evangelical homileticians, teachers of preaching, and experienced pastors demonstrate that Robinson's "big idea" approach to expository preaching still works in today's diverse cultures and fast-paced world. This accessible resource offers an insider's view on figuring out the big idea of each book of the Bible, helping preachers and teachers check their interpretation of particular biblical books and passages. The contributors offer tips on how to divide each book of the Bible into preaching and teaching passages, guidance on difficult passages and verses, cultural perspectives for faithful application, and suggested resources for interpreting, preaching, and teaching. Pastors, teachers, Bible study leaders, small groups, and college and seminary students and professors will find a wealth of valuable information in this resource.


A Practical Guide to Ensemble Devising

A Practical Guide to Ensemble Devising

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  • Author: Davis Robinson
  • Publisher: Bloomsbury Publishing
  • ISBN: 113746156X
  • Category : Performing Arts
  • Languages : en
  • Pages : 192

Ensemble devising can be a daunting prospect for many actors: it requires a level of imagination, commitment and risk-taking not always seen in conventional theatre. In this handy volume, Davis Robinson uses his wealth of knowledge and expertise, garnered over thirty years of devising, to teach you the ins and outs of ensemble theatre making. A Practical Guide to Ensemble Devising leads you through the process of collaborative theatre, from warm-ups and generating ideas to editing and polishing a performance. It features a comprehensive series of exercises throughout, which will allow you to build the foundational skills required for a range of productive ensemble work. By discussing the work of a number of internationally acclaimed practitioners, Robinson encourages you to develop your own unique style of performance. Lively and accessible, this book is invaluable for anyone interested in developing their devising skills.


Kids' Acting for Brain Surgeons

Kids' Acting for Brain Surgeons

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  • Author: Hollywood OS
  • Publisher: Hollywood OS
  • ISBN: 9781893899230
  • Category : Performing Arts
  • Languages : en
  • Pages : 906

Readers will read about the basic tools they will need to get their kids started in the entertainment industry, a bunch of tips and tricks along the way, and find out how a so-called "talent agency" scams unsuspecting families out of thousands of dollars. Get informed so you don't get ripped off. This second edition is completely revised and loaded with useful advice to help parents and children navigate their way through the entertainment industry. Just a few of the subjects covered in this book:getting professional photos on a budget; creating a resume even if you have no credits; marketing your children effectively; audition do's and dont's; practice scenes and monologues; complete listings of casting companies and talent agencies working with kids; direct advice from agents, stage moms, and a working child actor; and a reference section of pay rates, financial advice, industry terms, studio addresses, and industry phone numbers and Internet links


Foundry

Foundry

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  • Author:
  • Publisher:
  • ISBN:
  • Category : Founding
  • Languages : en
  • Pages : 898


Little Stories / Big Ideas

Little Stories / Big Ideas

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  • Author: W. Hamp Watson, Jr.
  • Publisher:
  • ISBN: 9780974697628
  • Category : Religion
  • Languages : en
  • Pages : 168


Writing Your Journal Article in Twelve Weeks, Second Edition

Writing Your Journal Article in Twelve Weeks, Second Edition

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  • Author: Wendy Laura Belcher
  • Publisher: University of Chicago Press
  • ISBN: 022650008X
  • Category : Reference
  • Languages : en
  • Pages : 368

“Wow. No one ever told me this!” Wendy Laura Belcher has heard this countless times throughout her years of teaching and advising academics on how to write journal articles. Scholars know they must publish, but few have been told how to do so. So Belcher made it her mission to demystify the writing process. The result was Writing Your Journal Article in Twelve Weeks, which takes this overwhelming task and breaks it into small, manageable steps. For the past decade, this guide has been the go-to source for those creating articles for peer-reviewed journals. It has enabled thousands to overcome their anxieties and produce the publications that are essential to succeeding in their fields. With this new edition, Belcher expands her advice to reach beginning scholars in even more disciplines. She builds on feedback from professors and graduate students who have successfully used the workbook to complete their articles. A new chapter addresses scholars who are writing from scratch. This edition also includes more targeted exercises and checklists, as well as the latest research on productivity and scholarly writing. Writing Your Journal Article in Twelve Weeks is the only reference to combine expert guidance with a step-by-step workbook. Each week, readers learn a feature of strong articles and work on revising theirs accordingly. Every day is mapped out, taking the guesswork and worry out of writing. There are tasks, templates, and reminders. At the end of twelve weeks, graduate students, recent PhDs, postdoctoral fellows, adjunct instructors, junior faculty, and international faculty will feel confident they know that the rules of academic publishing and have the tools they need to succeed.


Actors' and Performers' Yearbook 2021

Actors' and Performers' Yearbook 2021

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  • Author:
  • Publisher: Bloomsbury Publishing
  • ISBN: 1350159468
  • Category : Performing Arts
  • Languages : en
  • Pages : 518

This well-established and respected directory supports actors in their training and search for work on stage, screen and radio. It is the only directory to provide detailed information for each listing and specific advice on how to approach companies and individuals, saving hours of further research. From agents and casting directors to producing theatres, showreel companies, photographers and much more, this essential reference book editorially selects only the most relevant and reputable contacts for the actor. With several new articles and commentaries, Actors' and Performers' Yearbook 2021 features aspects of the profession not previously covered, as well as continuing to provide valuable insight into auditions, interviews and securing work alongside a casting calendar and financial issues. This is a valuable professional tool in an industry where contacts and networking are key to career survival. All listings have been updated alongside fresh advice from industry experts.


Actors’ and Performers’ Yearbook 2024

Actors’ and Performers’ Yearbook 2024

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  • Author:
  • Publisher: Bloomsbury Publishing
  • ISBN: 1350408212
  • Category : Performing Arts
  • Languages : en
  • Pages : 483

This well-established and respected directory supports actors in their training and search for work in theatre, film, TV, radio and comedy. It is the only directory to provide detailed information for each listing and specific advice on how to approach companies and individuals, saving hours of further research. From agents and casting directors to producing theatres, showreel companies, photographers and much more, this essential reference book editorially selects only the most relevant and reputable contacts for the industry. Covering training and working in theatre, film, radio, TV and comedy, it contains invaluable resources such as a casting calendar and articles on a range of topics from your social media profile to what drama schools are looking for to financial and tax issues. With the listings updated every year, the Actors' and Performers' Yearbook continues to be the go-to guide for help with auditions, interviews and securing/sustaining work within the industry. Actors' and Performers' Yearbook 2024 is fully updated and includes a newly commissioned article by actor Mark Weinman, a new foreword, 4 new interviews by casting director Sam Stevenson, giving timely advice in response to today's fast-changing industry landscape, and an article by Paterson Joseph.