The Content Trap

The Content Trap : A Strategist's Guide to Digital Change

The Content Trap : A Strategist's Guide to Digital Change

  • Format: Hardback | 464 pages
  • Dimensions: 164 x 242 x 34mm | 720g
  • Publication date: 18 Oct 2016
  • Publisher: Random House USA Inc
  • Imprint: Random House Inc
  • Publication City/Country: New York, United States
  • Language: English
  • Illustrations note: CHARTS, ILLUSTRATIONS
  • ISBN10: 0812995384
  • ISBN13: 9780812995381
  • Bestsellers rank: 172,700

"My favorite book of the year."--Doug McMillon, CEO, Wal-Mart Stores

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.

Success for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole.

Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.

Praise for The Content Trap

"A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape."--Ariel Emanuel, co-CEO, WME IMG

"The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are."--The Wall Street Journal

More Books:

The Content Trap
Language: en
Pages: 464
Authors: Bharat Anand
Categories: Business & Economics
Type: BOOK - Published: 2016-10-18 - Publisher: Random House Group

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new ap
The Content Trap
Language: en
Pages: 464
Authors: Bharat Anand
Categories: Business & Economics
Type: BOOK - Published: 2016-10-18 - Publisher: Random House

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new ap
SUMMARY - The Content Trap: A Strategist’s Guide To Digital Change By Bharat Anand
Language: en
Pages: 29
Authors: Shortcut Edition
Categories: Business & Economics
Type: BOOK - Published: 2021-06-04 - Publisher: Shortcut Edition

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you wil
Evidence Based Teaching
Language: en
Pages: 382
Authors: Geoffrey Petty
Categories: Education
Type: BOOK - Published: 2006 - Publisher:

An evidence-based view of teaching presents new methods to improve achievement and includes coverage of school effectiveness and school improvement research.
Kaplan LSAT 1999-2000
Language: en
Pages: 295
Authors: Kaplan
Categories: Study Aids
Type: BOOK - Published: 1999-03 - Publisher:

Offers strategies and techniques to help maximize performance
Metal Worker, Plumber and Steam Fitter
Language: en
Pages: 566
Authors:
Categories: Heating
Type: BOOK - Published: 1875 - Publisher:

New England Reading Association Journal
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 1968 - Publisher:

Domestic sanitation and plumbing
Language: en
Pages:
Authors: A. Herring-Shaw
Categories: Heating
Type: BOOK - Published: 1909 - Publisher:

Film
Language: en
Pages: 268
Authors: Robert Hughes
Categories: Motion pictures
Type: BOOK - Published: 1962 - Publisher:

Honeypots
Language: en
Pages: 486
Authors: Lance Spitzner
Categories: Computers
Type: BOOK - Published: 2003 - Publisher: Addison-Wesley Professional

Provides instructions for using honeypots to impede, trap, or monitor online attackers, and discusses how honeypots can be used, the roles they can play, and le