The Content Trap

The Content Trap : A Strategist's Guide to Digital Change

"My favorite book of the year."--Doug McMillon, CEO, Wal-Mart Stores

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.

Success for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole.

Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.

Praise for The Content Trap

"A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape."--Ariel Emanuel, co-CEO, WME IMG

"The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are."--The Wall Street Journal

  • Format: Hardback | 464 pages
  • Dimensions: 164 x 242 x 34mm | 720g
  • Publication date: 18 Oct 2016
  • Publisher: Random House USA Inc
  • Imprint: Random House Inc
  • Publication City/Country: New York, United States
  • Language: English
  • Illustrations note: CHARTS, ILLUSTRATIONS
  • ISBN10: 0812995384
  • ISBN13: 9780812995381
  • Bestsellers rank: 172,700

More Books:

The Content Trap
Language: en
Pages: 464
Authors: Bharat Anand
Categories: Business & Economics
Type: BOOK - Published: 2016-10-18 - Publisher: Random House Group

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new ap
Escaping the Build Trap
Language: en
Pages: 200
Authors: Melissa Perri
Categories: Business & Economics
Type: BOOK - Published: 2018-11-01 - Publisher: O'Reilly Media

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Compani
The Internet Trap
Language: en
Pages: 254
Authors: Matthew Hindman
Categories: Business & Economics
Type: BOOK - Published: 2020-11-10 - Publisher: Princeton University Press

Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible.
The Internet Trap
Language: en
Pages: 126
Authors: Ashesh Mukherjee
Categories: Business & Economics
Type: BOOK - Published: 2018-01-18 - Publisher: University of Toronto Press

Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on
The Trap
Language: en
Pages: 180
Authors: John Smelcer
Categories: Young Adult Fiction
Type: BOOK - Published: 2014-05-27 - Publisher: Henry Holt and Company (BYR)

A gripping wilderness adventure and survival story It was getting colder. Johnny pulled the fur-lined hood of his parka over his head and walked towards his own
Ice Trap
Language: en
Pages: 292
Authors: L.A. Graf
Categories: Fiction
Type: BOOK - Published: 2000-09-22 - Publisher: Simon and Schuster

Sent to the icebound planet of Nordstral to investigate a mysterious outbreak of insanity, the crew of the U.S.S. Enterprise™ find themselves drawn into anoth
The Twister Trap
Language: en
Pages: 22
Authors: Michael Dahl
Categories: Books and reading
Type: BOOK - Published: 2008 - Publisher: Capstone

The Page Turners, two powerful books from the Library of Doom, have fallen into the hands of an evil magician. He turns the books into two terrible tornadoes, t
Death Trap
Language: en
Pages: 282
Authors: Sigmund Brouwer
Categories: Juvenile Fiction
Type: BOOK - Published: 2012-07-20 - Publisher: Tyndale House Publishers, Inc.

Set in an experimental community on Mars in the year 2039, The Robot Wars series features 14-year-old virtual reality specialist Tyce Sanders. Life on the red p
Speed Trap
Language: en
Pages: 306
Authors: Charlie Francis
Categories: Anabolic steroids
Type: BOOK - Published: 1991 - Publisher:

The Technology Trap
Language: en
Pages: 488
Authors: Carl Benedikt Frey
Categories: Business & Economics
Type: BOOK - Published: 2020-09-22 - Publisher: Princeton University Press

From the Industrial Revolution to the age of artificial intelligence, Carl Benedikt Frey offers a sweeping account of the history of technological progress and