The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

  • Format: Paperback | 288 pages
  • Dimensions: 150 x 224 x 17mm | 392g
  • Publication date: 16 Nov 2008
  • Publisher: McGraw-Hill Education - Europe
  • Imprint: McGraw-Hill Professional
  • Publication City/Country: New York, NY, United States
  • Language: English
  • Edition Statement: ed
  • Illustrations note: 2 Illustrations, unspecified
  • ISBN10: 0071597506
  • ISBN13: 9780071597500
  • Bestsellers rank: 332,501

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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