Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions

Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions

Create an Army of Advocates for You and Your Business

Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 "Referral Guru" reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover

The 7 Deadly Referral Mistakes and How to Avoid Them12 Ways to Get Great Prospects Calling You10 Social Prospecting Ideas That Generate Referrals6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for Referrals
Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.

"I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately." -Gerhard Gschwandtner, publisher, Selling Power magazine

  • Format: Paperback | 176 pages
  • Dimensions: 216 x 279 x 10mm | 236g
  • Publication date: 16 Sep 2007
  • Publisher: McGraw-Hill Education - Europe
  • Imprint: McGraw-Hill Professional
  • Publication City/Country: New York, NY, United States
  • Language: English
  • ISBN10: 0071494545
  • ISBN13: 9780071494540
  • Bestsellers rank: 101,663

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