What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

  • Format: Hardback | 240 pages
  • Dimensions: 158 x 234 x 20mm | 494g
  • Publication date: 16 Sep 2005
  • Publisher: McGraw-Hill Education - Europe
  • Imprint: McGraw-Hill Professional
  • Publication City/Country: New York, NY, United States
  • Language: English
  • ISBN10: 0071408673
  • ISBN13: 9780071408677
  • Bestsellers rank: 120,327
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